MountPort Blog - SEO, PPC and Web Development

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) allows businesses to quickly get traffic and leads to your business. While the long term strategy of Search Engine Optimization (SEO) is working out, SEM comes into play mostly in the form of Pay-per-click (PPC) in Google adWords and Bing/Yahoo adCenter.

The power of PPC is in instant traffic and lead generation with appropriate keyword strategy, proper ad-copy and optimized landing page. We consider ourselves experts in creating and managing large PPC camcampaigns.

Note, unlike many of our competition, we use humans to do all these tasks and not leave important decisions on keywords and bidding computers alone.

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