Search Engine Optimization

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Search Engine Optimization (SEO)

Search Engine Optimization – Why SEO Matters?

Whether you are trying to find a dentist in your neighborhood or purchasing a ticket to Honolulu, Hawaii, 9 out of 10 people venture out to Google or Yahoo or Bing. Statistics says, 1 person will directly go to Social Media. Not that there won’t be those few out of thousands who will pick up a phone and call their mom asking where she bought her tickets to Hawaii few years ago, more than likely his mom will again get back to search engines to find the answer.

In nutshell, everyone is using Search Engines to find nearly everything imaginable and if you are not on top of the SERP (Search Engine Results Page), you are invisible to your clients.

Major Aspects of SEO

On-Site Optimization

  • Robots.txt and Sitemap.xml
  • Keyword Research
  • Competetion Analysis
  • Internal Linking and URL
  • Silo and PR Flow
  • Title and Meta Tags
  • Keyword Density/Keyword Proximity
  • Header Tags / Bold
  • Content to Copy Ratio
  • 301, 302, 404, www redirect
  • JavaScript / CSS
  • Page Load Time
  • Analytics
On-Page SEO – Checked

If there is one thing you would do about your on-page SEO, optimize your Title Tags. Implementation of this piece of advice alone will kick start your on-site SEO.

For complete on-site SEO, process starts from creating a correct robots.txt and sitemap.xml file that search engines can correctly read and render. Once SE robots are correctly instructed, we rewrite or optimize the HTML of the page so the crawlers can read and understand the content of the page, put emphasis on the right keywords and not only get indexed but get high marks for your authorative content.

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Off-Site Optimization

  • Link Building / Link Baiting
  • Local and Mobile
  • Blog Articles (ask about Google News)
  • White Papers / PDFS
  • Press Release
  • Article Submission
  • Minisites / Microsites
  • Booster Sites
  • Social Bookmarking
  • Social Media
  • Discussion Forums
  • Site Reviews
  • Craigslist Marketing
  • Viral Marketing
Off-Page SEO – Checked

If content is king, inbound links are the queen of the SEO, hence generating quality inbound links is the most important cornerstone fo the off-site SEO.

In our many years experience, quality in-bound links can be received only by providing value – value to the readers of the site, and value to the industry in general. We employ our expertise so you can produce link baits that would generate genuine and valuable links that will always stay on pointing back to your website.

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